Clubhouse, at its basic level, is an online voice-based social media that is presently in beta experimenting and open to some chosen users thru peer-to-peer proposals. Individuality is the most important feature to the appeal of Clubhouse app: users will have to receive an invite in order to make use of the app, and it is just open to users of iOS for the moment. This social media platform is without any visual prompts – no videos, images, or text.

Clubhouse app was established last year by Paul Davison and Rohan Seth, both alumni of Stanford University. They said that an app is a place where friends meet, and new people make friends all over the world to learn, debate, ask questions, tell stories and have spontaneous conversations on a variety of various topics. It is a shot to the appeal of masses – as many as more than 12,000 people have downloaded already Clubhouse.

Clubhouse has been launched by investors, marketers, and high-profile people. However, some ask why this app needs to be singled out and what makes it unique compared to other social media platforms, including Instagram, Twitter, and Facebook. For some people, since Clubhouse is new and focuses on experienced user engagement. The emphasis on interaction and listening defies its attention around passive scrolling or watching through the same content. Since it lacks visual elements, it indicates a subtle shift: concepts gain priority over emergences and interests over thoroughly curated characteristics. The algorithm of the Clubhouse app also promotes an individualized user experience. While some media platforms like Instagram and Twitter rely on the network of friends of the user and acquaintances in guiding recommendations, Clubhouse provides an interest-concentration outlook that protects topics and allows users to dive into.

The founders of this social media app are planning to open Clubhouse for users, reel Android users in, and add in localization functions – creating an experience that seems native to the users. Whilst that has become the typical way of the World Wide Web, the traits of Clubhouse may lend it a few immunities. This is the present idee fixe, and driving the attention attentively is the audio-concentrated approach. In fact, listening is perhaps the new reading with Clubhouse, lightly said by one user. Clubhouse is a social tapping that have not been done in the previous years of development. In addition, amplifying an interest-based app has become more popular to look out for in the World Wide Web sometime now. 

The rise of TikTok to fame can be relatively accredited to its concentration on different interest instead of getting to the preferences of the social circle. This kind of network provides users new ways of intensifying their networks and trying on a variety of ideas. The more users, the more domain and room discussions, and the more variety Clubhouse can brag about. The present fixation of social media is a combination of podcasts, round tables, song-sharing, outgoing meet-ups, and a lot more. Clubhouse has users' attention, but the question is how well this app can actually sustain it.